7 in 10
// patients research a dentist online before they book
For Australian dental clinics
SEO for dentists who want the phone to ring.
More of the right patients finding your clinic on Google, and actually booking in. Real patients, not clicks or vanity rankings.
Get your free SEO check No lock-in. No jargon. A real person.
Top 3
// results take most of the clicks on Google
3 in 4
// local mobile searches end in a visit within a day
The problem
Right now, the clinic up the road is getting your patients.
01
They rank, you don't
When someone searches "dentist near me", three clinics fill the map pack and the top results. If you're not one of them, you're effectively invisible. Patients never scroll far enough to find you.
02
Word of mouth has a ceiling
Referrals are great until they plateau. They don't scale, you can't control them, and they won't fill the gaps in next month's diary when you need them to.
03
Ads stop the second you do
Google Ads work while the meter's running. Switch them off and the patients vanish the same day. You're renting visibility instead of owning it.
What you get
Built for dental clinics, not generic "online presence".
01
Local SEO that owns your suburb
We get you into the Google map pack for the searches that matter near you, so the people nearby find you first instead of the chain down the road. Whether you're in Sydney, Melbourne or a regional town, we focus on the suburbs your patients actually search from.
02
A Google Business Profile that converts
Your profile is often the first thing patients see. We optimise it properly (categories, services, photos, hours) so a search turns into a phone call or a booking.
03
More reviews, working in your favour
Reviews drive both rankings and trust. We set up a simple system to earn more 5-star reviews from happy patients, without it feeling pushy.
04
Ranking for the treatments that pay
We target the high-value searches like implants, Invisalign and "emergency dentist near me", so you're found by patients ready to book the work that moves your revenue.
05
Found when patients ask AI, not just Google
More patients now ask ChatGPT, Gemini and Google's AI Overviews who to see, before they ever scroll a normal results page. Those answers pull from the same signals as local SEO: a complete Google Business Profile, real reviews, and clear content about your treatments. We make sure your clinic is the one the AI names when someone searches for a dentist in your area.
Proof
Real results, not promises.
// Client result · Mitcham Dental Clinic
+36%organic search over 12 months, to an all-time high
17–20patient enquiries a month, steady
Testimonials
What people who've worked with me say.
Real recommendations from LinkedIn, from people who've managed and worked alongside me.
His technical SEO smarts saw an applause-worthy increase in our key product page rankings. I'd recommend Henry's expertise for any company looking to grow organically.
He helped secure impressive rankings against tough competition and significantly uplifted our technical SEO and on-site strategy. Driven, dedicated, and always playing the long game.
One of the most supportive and knowledgeable SEO professionals I've encountered. He played a crucial role in launching SEO projects that drove real traffic growth for our brand.
// The person behind it
Henry Wong
SEO consultant, not an agency account manager.
You'll deal with me directly. 15+ years in SEO, most recently leading technical SEO at Airwallex, a Melbourne-founded fintech now worth over $12 billion. Same playbook, scaled down to your clinic, and a real person you can actually ring.
- 15+ years in SEO
- In-house and agency experience
- APAC Search Awards shortlist
How it works
Three steps. No 40-page reports nobody reads.
Step 01
Audit
I look at where you rank today, what your competitors are doing, and exactly why patients aren't finding you. You get a clear, honest picture, in plain English.
Step 02
Content plan
We map out the pages and profile work that will win the searches worth winning. You'll know what's being done, why, and what it's worth to the clinic.
Step 03
Rankings
We put the plan to work and track real movement: calls, bookings, map-pack positions. You see progress you can actually measure, month on month.
FAQ
Common questions.
What is dental SEO?
Dental SEO is the work of getting your clinic to show up at the top of Google when local patients search for a dentist or a specific treatment.
In practice that means optimising your website, your Google Business Profile and your reviews, so search engines understand what you do and where you do it. The goal is the right patients in your area finding you at the moment they're ready to book.
How much does dental SEO cost in Australia?
Most dental SEO in Australia runs between roughly $2,000 and $3,000+ per month, depending on how competitive your area is and how much ground you need to make up.
A single-dentist practice in a quiet suburb costs far less to rank than a clinic competing in a major city. A free SEO check tells you what your specific situation actually needs.
How long does dental SEO take to work?
You'll usually see early movement within 2 to 3 months, with meaningful, steady results building from around 6 months onward.
Local map-pack and Google Business Profile gains often come first because they move faster, while ranking for competitive treatment searches takes longer but lasts. Anyone promising the top spot in a fortnight is using risky tactics.
Is SEO worth it for a dental practice?
For most clinics, yes. SEO is one of the highest-return investments available, because a single implant or Invisalign patient can cover months of cost.
Unlike ads, the visibility you build keeps working after you stop paying, and the patients it brings in are actively searching for what you offer. The one exception is if you're already fully booked and turning patients away.
What's the difference between SEO and Google Ads for dentists?
Google Ads buy you instant visibility that disappears the moment you stop paying. SEO builds visibility you own that keeps working long after.
Ads are useful for a fast, short-term push or to launch a new service. SEO is the long game that lowers your cost per patient over time. Most clinics do best with SEO as the foundation and ads layered on when they want a specific boost.
Will SEO get my clinic into ChatGPT and AI search results?
Mostly, yes, because they run on the same foundations.
Tools like ChatGPT, Gemini and Google's AI Overviews recommend clinics based on your Google Business Profile, your reviews, and how clearly your site explains what you do and where. Clinics that already rank well and have strong profiles are the ones AI tends to name. We structure your site and profile so AI engines can read them and cite you, not the clinic up the road.
Free SEO check
See exactly where your clinic stands.
I'll personally check where you rank, what's holding you back, and the few changes that would bring in more patients. No cost, no pitch deck.
- A real review of your clinic's search visibility
- The specific searches you should be winning
- An honest take on whether SEO is even worth it for you
Helping dental clinics in Sydney, Melbourne and across Australia.